A new study has shed light on how mandatory calorie labelling on alcoholic beverages might influence consumer attitudes and drinking habits in the UK. Conducted by researchers at University College London (UCL), the survey assessed the potential impact of introducing calorie information on alcohol packaging and its implications for low-risk and hazardous drinkers.
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James Bayley finds the UK alcohol industry is, more than ever, taking the Portman Group’s guidelines on board when it comes to drinks labelling.
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Influencing consumers is something that all spirits brands try to do but it’s harder than you think.
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Smirnoff and Johnnie Walker maker Diageo has launched a new global responsible drinking campaign aimed at urging people to know when to say enough’s enough this Christmas.
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The Portman Group has welcomed Campari UK as its newest member
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The majority of Brits are drinking the same or less compared to before lockdown, with a large majority remaining within the UK chief medical officers’ (CMO) low risk guidelines (14 units per week), according to new research released today by the Portman Group.
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Sales of gin continue to boost spirits sales at Diageo, as Tanqueray and Gordon’s clock yet another year of double digit growth.
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How much is too much? Are new rules needed to stop drinks brands implying their products can improve mood? Does the industry still use sexist imagery to advertise drinks?
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Diageo has secured over five million pledges from people who have vowed never to drink and drive.
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